Every small business needs an online presence to grow in the digital age. Unfortunately, according to research from Forrester, 49% of businesses still have outdated websites that provide a poor user experience. If you own a local business, then you should host your website with a content management system (CMS) such as WordPress, Joomla, Drupal or Magenta.
You need to put some time and thought into choosing your CMS. One of the biggest mistakes that many business owners make is choosing a CMS because it has a nice looking theme or cool plugin. You can certainly take this into consideration, but there are a number of other variables that you need to focus on as well. You can always hire a developer to create a custom plugin or template, so make sure that you choose the CMS that is best for your business first.
Choosing the Right CMS
Which content management system is ideal for your business? Here are some factors to take into consideration.
Ease of use is one of the most important factors for many small business owners, especially if they lack technical skills. WordPress is the ideal CMS for many of them, because it is very quick and easy to upload and edit content. While Drupal and Joomla may have an edge with functionality, they also have a steeper learning curve.
Cost of Advanced Features
Do you anticipate creating any special features for your site? You will need to make sure that you can find talented developers that specialize in your CMS. According to WPML.org, Drupal developers charge 10 times more than WordPress developers, because there are fewer of them and the infrastructure if more complex. Magenta developers also charge a lot for their services.
Drupal and Magenta have an advantage when it comes to security. WordPress has a lot of different plugins, which often have security vulnerabilities. If you are planning on storing sensitive user information, then you may want to consider these platforms instead. WordPress sites can still be relatively secure if you install BackupBuddy or a similar tool.
Types of Content
What kind of content are you planning on posting to your site? WordPress was originally created as a blogging platform, so it’s a good tool if you are going to be posting a lot of straightforward content. However, if you are going to be running complex scripts and other content, then Drupal would probably be a better option.