Your website is perhaps the most important marketing tool in your arsenal. It’s crucial to make sure that it’s updated regularly, not only for the search engines, but to encourage repeat visitors. Think of your website as your “home base” for your marketing plan, as any advertising you do will undoubtedly link back to it. Here, we will discuss some things to ensure that your website is doing the most work that it can for you. Read more

If your marketing people aren’t working on the same team, how can you ensure that your company vision and marketing goals will be understood by all? The last thing you need is for there to be confusion and disharmony among three marketing aspects that must be in harmony for true marketing success. Plus, streamlining your efforts can go a long way to saving you time and money, as well. Read more