The Recipe is no secret. We follow best practices.
Geographic Keyword research for your Market
Depending on your industry, what the exact searches people are using to find your product or expertise.
Create and/or Optimize your Google Business Listing
This step is hugely important for telling Google you are a real legitimate business. It’s Google’s first line of defense from keep scammers from creating fake companies and stealing money in your name.
Create an Attractive, Fast Loading, Secure Website with Updated Content
Your website should be “attractive”, easy to navigate, load in under 5 seconds, and be updated at least monthly with great content. Your website content should revolve around the keywords people are looking for.
Your targeted keywords and phrases should be tagged, and set up in a way to help the search engines identify the intent of the page and the keyphrases you are targeting. This has to be in a natural way which is also useful to your website visitors.
Off Page Optimizations and Utilization of Google Services
We check over your visitor analytics, create a Google Search Console, submit your pages to Google, and monitor the overall health of your website as reported by Google. If Google has an issue getting to your website, they will tell you and it needs to be fixed. Sometimes this can be a real issue, or sometimes it’s just a warning, but either way, human response is required to prevent any lapse of visibility in the search results.
A strategy of creating links to your website from credible sources, as well as links out from your website is a very influential part of determining search engine ranking.
Being published in other notable directories and online properties also helps solidify your place in your Industry.
Prominence and Domain Authority
At this stage, we have established signals around the web, to Google, and other Search Engines, that you are a credible source and you relate to the products and services you are offering to consumers.
Track and Watch your Competitors
We keep a watchful eye on other websites who are trying to rank for the same services you are. They can be National “big store” type brands, or other hyper focused businesses like yours. We will monitor their activity and see if we can leverage anything they are doing to boost their rankings.
Tracking Results, Refining, AND Start again at Step 1!
We purchase the best tools available to track our progress, run technical audits on our managed websites, check link quality, see what your competition is up to, and make enhancements. THEN WE START OVER AT STEP 1 !