You may have hired an SEO firm in the past to help you get found in Google without knowing how the company works and why it is deemed to succeed or fail at high quality SEO. Below are some of the common reasons why some SEO firms fail to deliver good results.
Using Black Hat Techniques
Black hat SEO techniques involve manipulating the way that search engines will perceive the relevance of a Webpage in ways that are inconsistent with the guidelines of the search engines. Some of the black hat SEO include use of cloaking, hidden text, keyword stacking and keyword stuffing, unrelated keywords, doorway pages or gateway pages, and page swapping among others. For instance, the firm should not add irrelevant keyword to your copy in order to gain extra page hits. Moreover, it should not place an unnecessary text at the bottom of your page and make its color look like the background. Black hat SEO techniques are unprofessional and must not be used on your campaign.
Not Using Premium Tools
Powerful and lucrative SEO companies use premium tools for their job. Trial and free version may give good results (although with limitations), but having the right paid version makes a huge difference. Some of the paid SEO tools that SEO firms should consider buying (depending on their needs) include SEM Rush Pro, SEOMoz Pro, Majestic SEO, Advanced Web Rankings (enterprise edition), Raven SEO Tools and Hootsuite.
Poor Planning
Most of the SEO companies that fail do not lay out appropriate strategies and develop an effective game plan to achieve their goals. These companies need to do proper keyword research, competitor research, initial optimization, analyze the outcome promptly, and develop ongoing strategies for submitting their information to search engines. It is worth noting that most failures come from the keyword search and designing detailed strategies for their campaigns. The aforementioned aspects are vital for any SEO company that wants to be successful in the business.; hence, if you neglect them, your SEO company is highly likely to fail.
Outdated Techniques
Some SEO firms are still using techniques that were developed in early 2000s. it is worth noting that Google algorithms change so fast, which makes it hard for SEO companies to keep at par with the rapid changes as it takes time to update all their clients’ websites. Even though the SEO companies may still be charging their clients despite using outdated tools, such sites end up falling into the sandboxes of Google.
Not Giving Tracking Updates
Your SEO firm should keep an eye on your important signals. As a result, it should offer you at least monthly reports containing details about your leads, conversations, traffic and rankings. Your SEO company should ensure that these reports are accompanied by explanations which are easy to understand. In fact, the most efficient SEO firms offer their clients frequent updates to ensure that the latter is aware of what is happening. Interestingly, some SEO firms do not even keep an eye on these important signals. Moreover, some do not have the right tools to track progress and provide meaningful reports to their clients. Such firms are deemed to fail as they are not doing their job.
Lack of Effective Communication
Your SEO company should offer you constant communication. You should consult them when you are unsure or do not understand anything. However, some of the SEO firms not understand the business culture or the native language of the business. For instance, some companies may subcontract other SEO firms abroad to work on your SEO.
Doing Nothing
Some of the SEO firms work on their clients’ sites for one or few months and leave the rest for Google. These companies tend to promise to offer quality SEOs at very low prices. You will keep on paying for their services monthly as you may fear that your search will not be found if you stop paying. Some of the SEO companies are also overwhelmed with the work, and they subcontract the work to other companies across the world. As a result, your SEO may not be done as you expected.
118GROUP is a sales-driven company with a dedicated team of experts who care about your SEO solution to manage your SEO campaigns.
