Websites on the internet is a living and breathing entity. For every update you make when live, plays a major role in interacting with customers, visitors and search engine. Web sites that do not have updates are viewed as dead entities by the search engine and they have nothing new they can offer.

By consistently uploading fresh content, this offers the search engine new source of information for any of their search request. If you regularly update your website with new articles or downloads, the search engine will give you frequent indexing. But this does not translate to higher indexing. If the search engine such as Google visits your website more often this is an opportunity to get higher rankings but this depends on the kind of content is in your website. Fresh content should be engaging and up to date and this will translate to better ranking and higher search traffic. Remember the role of the search engine is to provide relevant information in terms of results to users.

Google uses high tech programs called bots to scan the internet for various website. The programs indexes the site bases on various algorithmic factors.

Google prefers websites that are updated frequently. Because of this you should add fresh and quality content on the website as often as you can. You should update content at least once every week.

More content published on your website presents a unique opportunity for your site to have keywords. Key words rank high on the algorithmic chart for a search engine indexing and ranking. Key words are a great part of the SEO strategy. By adding content that will be viewed by many will get you noticed since even if they comment on that article it will count as an update. With this in mind update information that is engaging. Websites that are dynamic and respond within a short time and one that has new fresh ideas will rank higher on Google, according to Matt Cutts. To achieve this, Matt Cutts suggests that it is wise for a website to focus on a small topic and their niche rather than tackle wide topics at a time. When you are done with one niche you can move on to another niche.

118Group (Web Designers located on Cape Cod) ensure that the content provided, is fresh, relevant and useful above all. Great content that gives answers to readers will always remain fresh.