Is Your Business Using Twitter to It’s Advantage?

Not only does it make your company more accessible by being on another platform, but it also can help with your sales and marketing efforts as a whole. Use these strategies on Twitter to see the best results for engaging with, promoting, or gathering information on your target audience.

AllDigital Marketing

Twitter is a great tool that your business can use to their advantage. Not only does it make your company more accessible by being on another platform, but it also can help with your sales and marketing efforts as a whole.

Use these strategies on Twitter to see the best results for engaging with, promoting, or gathering information on your target customer base:

Twitter Cards

This is the most visually engaging way to boost your business’s content! Instead of just posting a plain URL, you can use a twitter card with a captivating photo to link your followers to a specific post or web page.

Target Influencers

Creating a network of influencers is a great strategy for marketing because of their large following. By building a relationship and creating a bond with influencers on Twitter, they will be more likely to promote your brand; reaching a more substantial, diversified audience.

Hashtags

Hashtags are a great way to link your content to a common thread and be seen by a larger audience. By adding a hashtag, your post will be seen by others who have similar interests or opinions and can help boost your reach and engagement on a post.

UTM Tracking

UTM Tracking is useful because it tells you where your website traffic is coming from by analyzing links and engagement with posts. This can help you make informed marketing decisions and decide which platforms to focus on.

Pinned Tweets

First impressions are extremely important for a business. By pinning tweets that best represent your business at the top of your profile, you allow for the most important content to be seen from the moment you view your business’s page.

Polling

Polling can be a simple way to gather missing data from your target audience. It can also be a helpful tool to create more engagement within your community.

Search Bar Feature

By using the search bar, you can lookup certain hashtags or topics that pertain to your business in order to gather research on audience and level of engagement. This can help you to decide which tags to use on posts or collect information on your target customers.

Contact Information

Similar to other social media platforms, Twitter also has features that makes it easy for customers to contact your business. Providing a simple way for your customers to get in contact with your business is by including a link to your website or responding to tweets that your business is tagged in.

Brand Voice & Image

You can and should use Twitter to express your business’s thoughts, values, and goals to convey a strong brand voice to your followers.

Promote Events

People generally look at Twitter to know what’s happening around them, so if your business has an upcoming event, make sure to share it on Twitter. Use strong hashtags, connections to influencers, and engaging content to create discussion and awareness about what your business has going on.

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