There is so much “expert” advice out there when it comes to succeeding on social media. All of these facts and figures about what is the best time to post on each network, how often you should post and what you should post seems helpful enough. The problem is, there’s so much information (and misinformation) that it becomes overwhelming. So how do you figure out what bits to apply to your own social media strategy? Read more

LinkedIn is the premier way to network online. Whether you’re looking for a job, making the next big step in your career, or looking for new connections, you want to make sure you can be found by those you want to connect with. Here are some ways to make the most of your LinkedIn profile.

Make the Best Use of Your Headline

Your headline is the most searchable part of your entire LinkedIn profile. But whenever you update the current position or company on your profile, LinkedIn will automatically update your headline to be your current job title and company. That isn’t all that exciting. You’ll want to make sure to keep it customized. Make sure that you use all 120 characters that it provides. Include keywords that you want to be found for the most. This will help contacts more relevant to you find you more easily.

What You Should Do With Your Profile Summary

Many people in their summary will list their experience and state their current career objectives. But a better use of your summary is to tell your story in first person. This gets people to get to know you a bit, and not just what you specialize in. You can work in the traditional info you would see at the top of a resume. But by having it as a first person narrative, it will cause people to connect with you more often.

The Power of Recommendations

Even if you aren’t actively job hunting, we all know how important references are to have publicly. Asking coworkers, previous supervisors, or current employers for recommendations not only makes you look good, but gives you instant references for when you need them.

These three improvements to your LinkedIn profile will make you more easily found in search on the platform. When people actually get there, your profile will stand out more than most, as well. You’ll also find yourself suggested as a recommendation to others who are looking to build their networks. All of these things will help you be much more productive on LinkedIn and get you more fruitful and profitable connections.

We live in an era when most of the businesses are conducted online. The importance of social media is growing every day and when it comes to making business connections, there’s no better place than LinkedIn.

What Makes LinkedIn Better than Other Social Media Sites?

Unlike Facebook and Twitter, which are social media websites made primarily for fun, the creators of LinkedIn had business in their minds. After more than 13 years since its initial launch, LinkedIn is nowadays the biggest business network on the planet. It allows share information, promote themselves and their companies, as well as get in touch with other professionals, regardless of where they might be located.

In the USA is the second most popular social media website, trailing only behind Facebook. However, when it comes to making business connections, you can say goodbye to Facebook and focus entirely on LinkedIn. The fact that every CEO from the Fortune 500 companies has a profile here is more than enough of a recommendation to start using this site. However, simply making a profile is not enough – you need to make it stand out. Here’s how to do it!

Complete Your Profile

Many people ignore the requirements of the website fill in only a few details. That might be a costly mistake, because research has shown that users regard the incomplete profiles as lazy. So, upload your photo, write an interesting bio, etc.

Optimize Your LinkedIn Profile

To make your LinkedIn profile even more accessible for potential employers, make sure you optimize it the right way. Our recommendation is to use certain keywords, which are related to your education, business niche and your interests. Apart from these things, you can also take care of your profile’s URL, putting your name in there or the name of your brand.

Pay Attention to an Interesting Headline

You probably know that first impressions are extremely important when you meet a person for the first time. The same goes for online meetings. If your headline is effective, you will immediately awake interest in those people looking at it. A good headline shows that you are eloquent and charming person. Who wouldn’t want to work with that kind of person?

Add Contact Information

At the bottom of every profile page, LinkedIn allows you to place your contact information. That way you let people get directly in touch with you, which many employers appreciate. Our advice is to leave your email address, while putting links to the profiles on other social media websites is a plus.

Some website administrators may have noticed referral traffic from some unusual websites. Most of the time, they will have absolutely nothing to do with what the website is about. It may appear puzzling at first, but this is sadly the result of something that has unfortunately been plaguing many websites across the internet. This unusual source of traffic is known as spam referral traffic. Read more

You’ve certainly seen promoted pages and posts more than ever on Facebook. With pay-per-click advertising becoming more and more competitive and expensive, many business owners and advertisers are turning more to Facebook. This is because Facebook gives advertisers the ability to closely target their intended audience more than any other kind of pay-per-click advertising.

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