Search Engine Optimization

 

Have you been looking over your website stats and noticing a “high bounce rate”? Simply put bounce rate is when someone comes to a page on your site and that’s all they look at. What is considered a “good bounce rate”? Usually, a rate this high is considered bad. What causes it? There are a variety of reasons that your website is experiencing a high bounce rate.

 

Page Load Time

The first thing to watch when you have a bounce rate north of 70 percent is page load time. Many people won’t stay on the page if it doesn’t load quickly. Make sure that your site loads as quickly as possible. The worst thing is a website nobody waits around to see. It could also be that perhaps your page isn’t loading correctly, especially on mobile. You’ll want to address any mobile loading issues, as well.

 

Time on Page

If you’re a service-based business, it’s possible that visitors could just be grabbing a phone number or email address from your home page and leaving. This could artificially boost your bounce rate and it’s something to watch. You could have good design, but sometimes all people need is the contact info right at the top of the page.

This is when you need to watch your average visitor’s time on page. If it’s a few seconds that’s not good. It means your visitors often aren’t getting what they are looking for with your site at all. If it’s more like 15 to 30 seconds, then it’s likely they’re at least scanning the page. But you still want better than that on average.

If your average visitor time is closer to a minute, however, it means people are actually showing interest. That means you’re doing something right. So how do you capture their attentions even more?

 

Calls to Action and Interactivity

Perhaps, your home page doesn’t have enough calls to action. The best way to keep people on your site is to make it interactive and fun. You want your site to have colorful buttons and good,  relevant images that capture attention. Some sites even gamify their content to entice people to interact.

While gamification of a website isn’t for everyone, think of new and innovative ways to get your target audience to explore more of your site. Of course, the longer you keep visitors interested, the higher chance that you’ll be kept in mind or even contacted right away for your products or services.

Videos are another way to keep people on your site. Many site visitors aren’t fond of autoplay videos, but just having one gives visitors another reason to interact with your site. It needs to be short and sweet and be directed at what problems you’re trying to solve for your visitors.

 

Compelling Website Copy and Design

 

Your website copy and design should flow directly towards converting visitors. The easier you make it for people to know exactly what you do and contact you, the lower your bounce rate will be. Really, as long as your website is effective, your bounce rate will lower accordingly.

If your bounce rate is extremely high, you definitely want to pay attention to what they are missing. Some basic streamlining and better attention grabbing copy, images or features could be all you need to steal the spotlight from your competition.

5 Quick Tips for Better Google Rankings

With so many different websites and businesses online, you want to make sure people can find your site. Otherwise, it isn’t going to do you much good to have a website to begin with. This is they it is so important to have someone who can knows how to properly utilize SEO to your advantage. Even though SEO takes time and hard work, it will all be worth it in the end when your business is showing up in the search engines left and right. When you have a solid team of professionals working on your side, you can make sure your business shows up in the search engines. Check out some of the following reasons why you aren’t showing up in Google.

Make sure you’re Google Verified

Have you created a Google Business Listing and verified your existence as a real business? Have you added meaningful content to your website that tells Google where you are located, who you serve, your contact info, etc? One of the key things to getting your business to rank in the search engines is to make sure you have a lot of quality content tailored to your specific industry. Information should be useful and include a number of niche specific keywords if you want to get people linking to your site and coming back for more.

Help the search engines find you.

Search engines use spiders to search through a large amount of information. They create indexes containing all of the pages they find and what keywords relate to those pages. You want to make sure your business is listed in those indexes. You can search and see if your site is ranking in the indexes by searching through Google’s index. This will let you know how many of your pages are ranking and how many aren’t. If you aren’t in the indexes, you aren’t going to get people to visit your website.

Encourage other websites to link to your site.

Having other websites link back to your website is a pivotal part of your SEO. While a couple links might help Google find you, having a lot of links will let Google know that your website is an important resource for people searching for certain topics. The more links you have coming to your website from credible sources, the higher you are going to rank in the search engines.

Identify the keywords you want people to use to find your site.

People often find websites by searching for specific keywords. You need to identify what keywords people are going to use to search for information on topics like yours. This allows you to craft quality content around those keywords to get people to find your website. If you don’t have quality keywords in place, no one is ever going to find your website. Think about phrases that are specific to your business.

Keywords should be placed in strategic locations – BUT Be Natural.

Just because you have a keyword on your website, that doesn’t mean you are going to get the results you want. You need to place the keywords in the proper locations to maximize traffic. Consider placing keywords in your headlines, titles, metadata, main paragraph and link test. This will help maximize your exposure and build your ranks in the search engines. When writing your website copy, don’t just focus on the science of being found – make it natural and interesting. Think about engaging your audience and inspiring them to take action.

We understand that SEO can be confusing and overwhelming. That’s why we are here to help simplify the process and get you the results you desire in the shortest amount of time possible. Contact us for more information on what we have to offer you.

You may have heard of social bookmarking before, especially in terms of helping your website’s SEO. Bookmarking links is a helpful way to save content you want to keep around for reference later. But, it also can create links others can then follow, too. How can popular social bookmarking sites like StumbleUpon, Digg, and others help with Cape Cod SEO?

The first thing to remember about any sort of social site is that you don’t just want to submit every single link you create. This goes against the terms and condition of most, if not all, social bookmarking websites. You’ll want to find links related to your business, which are non-competitors, that will help you build credibility on your social bookmarking profile. Then, people will be more likely to click your links, too, since it’s clear that you’re not just sharing your own content for just your benefit.

When trying to decide what social bookmarking site to focus on, you may want to check out the various categories that you would consider bookmarking your business’ content under. Some topics are more popular than others depending on the site. If the topics surrounding your business are not ones that are commonly bookmarked on a particular social bookmarking site, it will not do you much good to simply post links there. Keep in mind there is such a thing as having irrelevant links pointing to your content.

If you do find that there’s plenty of content being shared around topics relevant to your business, then it’s fine once in awhile to post a link to your blog or any other helpful content you might have to share. There are several different approaches when it comes to social bookmarking best practices, but as a rule you should be sharing many other links before your own. It’s an especially good idea to share links already posted by other users. Establishing a presence on the site first is a good idea before you just go ahead and posting every link of yours that you can find.

Keep in mind that most social bookmarking sites have “no-follow” tags on their links. This means that search engines such as Google and Bing don’t actually give these links much credit in establishing authority for your website. However, these social bookmarking links can accumulate many clicks over time. Sometimes your share will go “viral” and get several thousand views at once. So while you may not rank higher in organic search by social bookmarking, you may find that your content becomes popular on some bookmarking sites.

One of the main arguments against this strategy is that it can greatly increase your website’s bounce rate, meaning the number of people who only visit one page on your website. However, it’s easy enough to use a program such as Google Analytics to filter out traffic from specific social sites. Be mindful of how long the average visits are. If you’re finding that you’re only getting visits of a few seconds, then perhaps you should just consider a different site and refrain from using the ones that aren’t helping you at all.

When optimizing your Cape Cod SEO, social bookmarking can be a very useful tool. But keep in mind that it’s not a good idea to simply create links for the sake of creating links. Be sure that your content is highly relevant to the available categories and tags available on each site. Some content will do better than others. On social bookmarking sites, evergreen content, that is, content that will be useful for years to come, is the best type to share. Who knows, you could end up having some piece of content that gets tens or even hundreds of thousands of views and gets you never before anticipated traffic. Just take your time with it and weigh the results carefully when seeing what the links actually do for you.