Posts relating to Search Engine Marketing.

Websites on the internet is a living and breathing entity. For every update you make when live, plays a major role in interacting with customers, visitors and search engine. Web sites that do not have updates are viewed as dead entities by the search engine and they have nothing new they can offer. Read more

For three generations, Janet’s family vacationed in Chatham, on the elbow of Cape Cod.  As time passed, vacations were no longer enough for us and in January 1993 we left corporate life behind and moved here permanently from Cincinnati, Ohio.  We wanted to live and work in this wonderful place with such a rich history and so much natural beauty.

The Mariner Model w-Logo 300ppi

By that fall, we’d founded Cape Cod Specialties and began offering “tasty gifts” featuring exceptional local products in baskets, totes, coolers, boxes & bags delivered locally and shipped nationwide to individuals and businesses. There are also welcome gifts with local flavor for out of town guests attending weddings, meetings and reunions hosted at local venues.
It has been over 20 years now and Cape Cod Specialties continues to be a labor of love.  We take great pride in our beautiful gift assortments that are filled with quality products in generous portions… all from Cape Cod and New England.  Recipients tell us how much they’ve enjoyed every single item included. These delightful gifts are easy to send, a thrill to receive and delicious to open and savor. A sure way to make anyone feel truly appreciated!

Let us help you select the perfect gift with a special Cape Cod connection.

Janet & David Dohan, Owners

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Some website administrators may have noticed referral traffic from some unusual websites. Most of the time, they will have absolutely nothing to do with what the website is about. It may appear puzzling at first, but this is sadly the result of something that has unfortunately been plaguing many websites across the internet. This unusual source of traffic is known as spam referral traffic. Read more

While making your website mobile-friendly has been a major to-do for many people, Google recently announced that they were experimenting with using mobile-friendliness as a ranking signal. With how prevalent mobile traffic has become, this makes plenty of sense as who wants to click on a search result on Google and reach a page they can’t view correctly or interact with smoothly?

In November 2014, Google added a “mobile-friendly” tag to websites that are deemed mobile-friendly in search results. The goal, of course, is to “help users find mobile-friendly pages.” You could say that Google’s idea is that by helping mobile users find such optimized pages more easily, mobile pay-per-click advertising will grow more quickly. Advertising aside, this is a good thing for mobile audiences overall. Favoring mobile-friendly websites will push more site owners to make sure they’re mobile optimized before they become too behind and have to play a lot of catch-up.

 

Google cites four items as the most important in making your website mobile-friendly:

Avoid software not common to mobile devices, especially Flash

Many websites have used Flash in the past, but many mobile devices do not have the ability to use Flash. If you have any sections of your website that use Flash, these are among the first things that you need to address on your site. Some web video players that don’t use Flash don’t seem to work on mobile, so make sure that any video content that you want all users to see is mobile-friendly, as well.

Sizes content to the screen so users don’t have to scroll horizontally or zoom

Scrolling on mobile is a major issue with many websites. Some websites will not even allow you to scroll sideways, meaning that considerable parts of web-pages can be cut off on the display. This is a major source of mobile bounce rate, as who wants to stay on a non-functional site?

Uses text that is readable without zooming

Even sites that will size content to fit the screens on mobile devices may not necessarily take into account the text size. Having to zoom in to read text means that scrolling often will have to be involved, creating a less-than-desirable user experience.

Places links far enough apart so that the correct one can be easily tapped

This is similar to text size, but misclicking is something that can happen on mobile, especially on smartphones. More often than not this is more of an annoyance than something that will make users completely abandon a site, but it’s something to definitely keep in mind. No one wants to keep ending up on pages they don’t intend to be on.

A seamless user experience is always preferred no matter what the venue, but any potential frustrations are even more important to remove on mobile. With people often looking at websites on mobile on the go, you have a very short window in which to get them to stay. Page load times are especially important on mobile, something that Google looks at no matter whether your visitors are mobile or not.

You can take Google’s mobile-friendly test at this address: https://www.google.com/webmasters/tools/mobile-friendly. Google Webmaster Tools users also have the option to see how many of of your web pages are mobile-friendly.

Keep in mind that Google’s mobile-friendly tests are not 100 percent foolproof. Your website should be tested across all sorts of mobile devices in order to provide the best possible user experience. Google may be favoring mobile-friendly websites more than ever, but it all comes down to user experience, which is exactly what Google is trying to promote.

 

Your website is perhaps the most important marketing tool in your arsenal. It’s crucial to make sure that it’s updated regularly, not only for the search engines, but to encourage repeat visitors. Think of your website as your “home base” for your marketing plan, as any advertising you do will undoubtedly link back to it. Here, we will discuss some things to ensure that your website is doing the most work that it can for you. Read more

More and more, online reviews are becoming a far greater part of online marketing than some are aware. The infographic, thanks to 540SEO, below shows statistics proving that online reviews play a huge role in customer decisions.

online-reviews5

Those are some big numbers. The fact that having a good number of positive reviews can increase your business by potentially 50% or more is definitely something to consider. Here’s another infographic on how positive and negative reviews seen online can affect your business: Read more

Off-Page Search Engine Optimization or Off-Page SEO is the process of increasing a website’s search engine rankings by link building outside of the website.

Your website will become stronger and more reputable when more links are linked to it. Search Engines will recognize sites with more links over ones with fewer, therefore giving them much more authority in the rankings. Linking to a higher-ranked site such as Google, Bing, Yahoo, or Wikipedia will contribute to a better search engine result. Social Bookmarking is also another way to further a website’s journey on its way to the first page result.

Search Engine Marketing or SEM is the process of promoting a website, using search engines to  increase the recurrence of the first search engine result page, and increase traffic to the site.

::The ultimate goal of SEM is to drive sales up.

The most common ways to SEM are pay per click or PPC and Conversation optimization. Pay per click is where the client pays a steady rate for every click to the website. Conversation optimization is when the client pays for any action (by use of the website) that leads them to a sale or contributes to the company in a beneficial way.

Search Engine Optimization or SEO is a process of building a website in order for it to rank highly in search engines like Google and Bing.

There are four major sections that SEO focuses on, they are;  Text on web-pages, Titles and Headings, Links, and Reputation. Search engines take text on web pages and calculate best result. Titles and Headings should be keywords to users that you want to visit your website. Search Engines look for website links that point to your website, and short URLs that act as keywords to a web search. In addition, Search Engines look for updated and fresh information, which add to a reputable website.