There are so many ways to approach online marketing. Today, there are so many channels you can use to get your message out there. You want to get yourself in front of as many eyeballs as possible. But when you market online, there should always be two main goals. Read more
Have you always wanted to have an office space for your business? Even if you work out of your home, it’s not always wise to use your home address for your business. This is where a virtual office space can work well for your business. Not only does it protect your privacy at home, but also brings greater professionalism to the face of your business. It not only handles mail, but allows you to run your business from anywhere, while also having a location where clients can meet you. Read more
Choosing the best web marketing strategy from the many methods and locations that business owners can now advertise their products or services online is important for your success. It’s even more pertinent to plan your strategy when your small business is operating on a shoestring budget with limited resources. Thankfully though, some of today’s best marketing strategies offer free and low cost opportunities to promote your business.
Best Web Marketing Tips for SMBs
You can expect to invest a significant amount of time when focusing on the Internet marketing strategy of your small business. To get the most of this investment, you’ll need to focus on these six tips, below.
1. Clear Call to Action
Including a clear call to action on website pages, blog posts and social media content is a highly effective way of directing customers to the next step. Numerous studies have shown that including a call to action in your content is an effective way to gather leads and convert consumers.
2. Mobile Responsive Design
In the age of digital technology, more people than ever before are using smartphones, smartwatches, tablets, laptops and more to access the internet. In fact, out of all global traffic,15% is from these mobile devices. In addition, Google’s new search algorithm updates are now giving mobile responsive sites a big boost.
3. Capture your Audiences’ Attention Quickly (Stop Annoying your Customer)
Customers in the new age of technology are advertised-to-death. They can smell cheap promotional content from a mile away…and they don’t like it. Capture your audiences’ attention quickly with a great headline and offer valuable content that is simple.
4. Add a Blog
Having a blog is one of the number one ways to draw new customers to your website and rank higher in search engines. Providing a consistent flow of fresh and valuable content offers continuous ways for new readers to find and engage with your site. In addition, Google loves eating fresh valuable content.
5. Have at Least 1 Engaging Social Platform
While this may seem obvious, it is important that you have at least one social media profile that you keep updated and engaging. However, you should not overload yourself by trying to be on every single social media platform. Choosing somewhere between 1 and 3 social media platforms keep updated is a good place to start.
The top 3 platforms are:
Facebook
Twitter
Google+ (This is one super important for Google search engine rankings!)
6. Build an Email List & Use It
This is probably one of the most skipped areas, as well as the one for the most potential. There are numerous ways that you can grow your email database for free, and use it to consistently engage with your customers.
You’ve certainly seen promoted pages and posts more than ever on Facebook. With pay-per-click advertising becoming more and more competitive and expensive, many business owners and advertisers are turning more to Facebook. This is because Facebook gives advertisers the ability to closely target their intended audience more than any other kind of pay-per-click advertising.
Your website is perhaps the most important marketing tool in your arsenal. It’s crucial to make sure that it’s updated regularly, not only for the search engines, but to encourage repeat visitors. Think of your website as your “home base” for your marketing plan, as any advertising you do will undoubtedly link back to it. Here, we will discuss some things to ensure that your website is doing the most work that it can for you. Read more
If your marketing people aren’t working on the same team, how can you ensure that your company vision and marketing goals will be understood by all? The last thing you need is for there to be confusion and disharmony among three marketing aspects that must be in harmony for true marketing success. Plus, streamlining your efforts can go a long way to saving you time and money, as well. Read more
A recent report from Gartner shows that the market for CRM grew by 14% in 2013. The demand for customer relationship management (CRM) software is likely to increase further as more firms recognize the potential ROI it affords them. CRM is a particularly powerful technology to help real estate professionals build loyalty with their customers.
The National Association of Realtors has even started recommending 16 different CRM applications to its members to help them leverage their marketing campaigns. However, many real estate agents don’t utilize the tool to its full potential, because they don’t understand how to target the most profitable opportunities.
Customer Relationship Management is one of the fastest growing technologies. A recent poll from TalkIn Clouds shows that 78% of people feel that demand for CRM software will increase in the near future. Those claims are corroborated by a Gartner study that found demand for CRM increased by nearly 14% between 2012 and 2013. Experts claim that demand for CRM technology has grown because it is a scalable solution to generate and manage business leads.
There are a number of factors that are driving demand for CRM technology. Many small businesses are using CRM software to save time, streamline their business models and meet their goals more effectively. Here are some of the benefits that have fueled growth in the new market. Read more
Have you ever missed a great business opportunity because you lost a lead’s contact information or forgot to follow up with them?
Do you forget to follow up with satisfied clients to see if they need help?
Are your hottest sales opportunities lost in a spreadsheet or notebook somewhere?
If you answered YES, to any of these questions, you would benefit tremendously from just a few minutes a day with a simple CRM.
A CRM holds all data on customers and leads in a single location. It only takes a few minutes to enter sales prospects into your CRM. You will never forget to followup with them afterwards. This is extremely valuable, considering the high cost of generating leads.
Most CRMs have tracking tools that make it easy to identify your hottest sales leads. They also give reminders to follow up with past clients. Read more
One of the most difficult aspects of any business is keeping track of past leads and clients. Sure, you can have them in a database or on an email list. But many times, these databases simply gather dust. Worse yet, sometimes leads and even past clients become forgotten, or their addresses or emails change and you lose track of them. The best way to counteract these things from happening is to use a Client Relationship Manager or CRM. Read more
