You can ignore it… but Is your website ready for 2019?

When making the decision to follow trends for 2019 or just keep things the way they are you have to ask yourself is your website and expense or critical sales tool? You’re always reading these new fancy marketing articles telling you to have bells and whistles in order to attract customers away from your competitors.

But what’s the real deal what should website owners in our opinion be thinking about in 2019? Have you ever heard the phrase “the more things change the more they stay the same”?

I think website trends for 2019 will be similar.  we’ll talk about the basics you should always be thinking about any website as well as some True Trends will see for 2019. In 2018 – Users ruled – and in 2019 It will be even truer. My prediction: the biggest trend is having your website actualy match your business and it’s current operations. Read on for more details.


Review Your Current Operations.

Do your services and team accurately reflect your website when someone goes to your website are they seen was actually happening in your business?

Have your services changed

Have you made any changes in your staff or team

Have you changed office locations your hours of operations?

Pricing or menu changes?

Do you offer gift certificates or any online payments now

Has your interest introduce any new jargon or language which should be reflected on your website?

Do you have any new reviews that could help new visitors learn what other say about your business

What are your competitors up to have they updated their website what things can you learn from them?


Evaluate how your website is being used

Once you review your current operations it’s time to look at your website and see how it being used are people going to the pages you want them to read how long are they staying there are they coming back what are the age or other demographic features of the people coming to your site. Once you take a look at this you can evaluate underperforming areas of your site and make changes to get more response to those areas of the site


Agreed free tool to help look at how your website being use is Google Analytics Google analytics can be a beast and itself there are some easy ways to get some basic data and there are a lot of options to hire professionals to help you review what’s going on with your website.


in addition to Google analytics there are great tools called heat Maps one tool that we love it when a teen group is mouse flow it will record up to 100 sessions of users coming to your website will tell you how far they scroll down the page what they’re clicking on and what they’re reading this is a great tool website owners should be thinking about every so often.


If you’re engaging an SEO actions another obvious choice would be the Google search console in Google my business those tools also provide valuable insights on how visitors are coming to your website through search and through your Google Business Listing.


Revamp Your Website

Now that you’ve made a clear path on what your business is doing and looked at how your web sites being used it’s time to close those gaps with revamping both content photos and potentially the structure of your website.  best thing to do is to start with a Content planner make a list of the pages you want to change an outline the content in sections that you want on that page once you’ve decided on the main concepts of that page you can write the text and import the photos which you desire.


While you’re editing the content,  it’s also advisable to take a look at the colors and icons reviews on the website if your website is more than 2 years old you want to take a look at it and make sure it’s still fresh and inviting in with today’s times if you want to be viewed as a current business.  we revamp our own website at 1:18 group every 12 to 18 months. although this is expected of us we worked very hard in our business and it’s constantly changing we need a website to reflect those changes.

What are some common elements we see ineffective websites?

people are busy reading can sometimes be a luxury your website needs to be cleanly organized with the pages very easily found through your top menu.


A lot of people are mobile now over 60% you have to make sure any features on your website or available on mobile or you’re giving mobile users some way to contact you or alternative method to get that content.


Think about your overall design are the headings a pleasant color are they spaced evenly from photos and other text or is it just a blob help people pull out quick and meaningful Concepts as they scroll through the page only use professional photography and make sure there are no copyright strings attached or you can find yourself with a major legal issue issue.


How about the colors on your website do they accurately reflect does the website look a little could use some freshening up?


Is it easy for people to contact you we’ve been talking about this for years but are there buttons in strategic places to get people to contact you?  have you considered installing live chat? is your phone number and location easily found for people who may be mobile or driving and just need a quick answer?



In 2019 your website should load in under 4 seconds.  your website photos and content should be optimized so that it is also under 3 to 4 megabytes.  mobile traffic is reaching an all-time high in those users are not going to click on additional pages on your website if it’s loading slow.


Your website absolutely has to have an SSL certificate and get that green padlock at the top of the page. Do you have a WordPress site and or do you have your own a hosting account?  you need to make sure you have a professional keeping an eye on it or you yourself are employing tools and practices would keep your website patched and updated just because your system has locked and password doesn’t mean someone can’t break in.  the analogy I use is you can park your car under a streetlight and lock the doors but someone can still break-in and do damage.

Website Design Trends for 2019

Website Design Trends for 2019

Tying it all together

Indeed for some people a website is an expense for others it’s a critical sales tool that can make or break a sale even companies which rely heavily on referrals can lose sales if a referral comes to a website and they see something they don’t like you have to remember today’s consumer has a lot of options they’re busy and distracted and we need to give them a great streamlined experience.

Here at 118group, we have helped a wide range of clients create videos to help build their brand. Before on our blog. we’ve talked about 5 Ways Local Businesses Can Use Video As a Successful Marketing Tool. But you may still be wondering, what can video marketing do for me? What makes it so powerful.


Here’s a very important little fact that may make you think about trying out videos:


4 times as many consumers would rather watch a video than read text!


That’s a big deal! There’s a reason that so many more people are doing vlogging (video blogging) than ever before. You may now be thinking, is this why people aren’t reading my blog? Actually, blogs are still very powerful tools, when done correctly. Likewise, video marketing has to be done the right way to be effective.


So what makes a video marketing plan that’s powerful and effective?


Videos can do a lot of work in a very short amount of time. Effectively videos can be anywhere from thirty seconds to three minutes long. The idea of video marketing is to catch your audience’s attention. You want to deliver your message clearly, but briefly, and let your audience visualize the benefits of purchasing your product or using your service.


Show off your brand’s personality


While personality can come through a blog, it’s even easier to do with video. People like to connect with people. But beyond that, people respond well to visual cues. Finding the visual style for your business is critical so that anyone watching any of your videos know what you’re about. Putting a face to your business, even if it’s an animated person or mascot, helps draw in viewers.


Videos don’t replace a blog, they complement it.


Video is an awesome, powerful inbound marketing tool. But as with any form of marketing, it has its limitations. Videos are a great way to attract people, announce product releases or events, or provide helpful information.


However, blogs do some things well that video’s don’t, providing helpful roundups of resources, for example. But like blogs, videos are a great way to tell stories. You just need to figure out what stories will work better as videos than in blogs.


This is why you need to work with video marketing experts who have created campaigns for varied fields. Utilizing their experience, you discover what types of videos, what visuals, and other factors are best in attracting the audience you’re looking for. Video marketing is powerful, as long as you do it right.

Email marketing is still one of the most effective and affordable ways to get the word out about your business. Done correctly, it’s just as effective for nonprofit organizations as it is for for-profit businesses. In the Cape Cod Times, there’s a great article about how nonprofits can create winning email marketing campaigns, written by Jane Renzi of Jane Renzi and Associates. There’s some great advice in there how to build an effective email marketing campaign for anyone. So, it inspired us to offer some of our own advice on the subject of email marketing for nonprofits. Read more

While not everyone will take social media or online reviews of your business to heart, there are plenty of people online that take social media comments seriously. Of course, when they are positive, you’re more than happy to respond and thank them for their kind words. But what about when the comment is decidedly negative, and you’re not sure what to do? Read more

With the remodeling business growing all the time, it’s becoming harder for home improvement companies to stand out among increasing competition.The number one marketing weapon you can have with any business is a custom website, and it’s especially true for home improvement companies. From roofing contractors to full-service design-build construction companies, custom websites are a necessity in today’s highly competitive home improvement market.


Homeowners often get at least three bids from different home improvement companies before starting a remodeling project. So, you want to ensure that you have a custom website that potential customers not only can easily find online, but that will stand out in visitors’ minds when they are making a buying decision.


A Custom Website Helps Harness the Power of Local SEO


Search engines are your friend, especially when it comes to local search. For years, many contractors have relied on directory listings for leads. Some still do. But in today’s online world, search engine users are looking for a solid website. Home improvement companies without a website, with an outdated website, or with a website that is clunky or difficult to use on mobile devices simply will not capture leads effectively.


A custom website should be built with responsive design, earning that it will display well and function properly on virtually any device. Many potential customers use their smartphones, tablets, and other mobile devices to do their searches now. You want to have your local listing linking to an effective website that is easy to navigate, easy to find information, and with effective call-to-actions that make it easy to contact you.


If you aren’t ranking qwell on local searches, a custom website with the proper SEO (search engine optimization) work done and responsive design will dramatically improve your search rankings. It’s simply a must-have lead generation machine. Companies without websites or ineffective websites simply can’t compete with companies that have well-executed custom websites.


Custom Websites Can Show Off Your Projects, Products and Services


Having an up-to-date, state-of-the-art website can also be a source of pride for your business. You’ve long been able to have a portfolio of work on a website, but nowadays, you need a custom website that displays your work effectively on every device. Having a custom responsive design website ensures that you show off your past projects as best as you can no matter what device the website visitor chooses to use.


Also, custom websites allow you to showcase your services and favorite products with style. Your website is a great way to highlight value-added services, too.  You may even have a blog that talks about recent projects and exciting news about new products or services that you’re offering. Just try not to over-sell.


A Custom Website Builds Your Company’s Credibility


Businesses that invest a lot of time and energy into their websites show potential customers that they really care about their business. So it’s really no surprise that a new custom website, when properly executed, can lead to a lot of new business out of the gate.


The real advantage with building a custom responsive design website is that the back-end is just as flexible as the front-end. What this means is that your website can be always evolving. Every time you want to change something, it doesn’t require your entire website to be rebuilt. You want to have a website that can evolve and grow with your business, not a website that is stuck in the past and that your business outgrows.


If you have a website that grows and adapts to the current state of your market and remains effective and relevant, this builds your company’s credibility in a way that no other marketing tool can.


Whether you’re a small one-man operation out of a truck to a large full-service construction company, a custom website can work wonders for your business. It will give you a step-up on a great deal of your competition and put you head-to-head with the best in the business. A custom website that is built with responsive design and adapts to your needs is the greatest investment your business can ever make.

Building a brand in this day and age is both easier and harder than it used to be for start-ups in Cape Cod and elsewhere. On the one hand, there are lots of tools available for the start-ups that are trying to build a brand. However, your competition may be using similar techniques. People who are concerned about their prospects or people who want a competitive advantage should consider working with a seasoned professional in the field. Then, Cape Cod start-ups can start to gain an edge over their competitors.

Start Up Tips For Brand Creation

Web Design
The quality of a start-up’s website makes all the difference. People need websites that are visually appealing and easily accessible. Websites today also need to be mobile-friendly, since so many people access the Internet on their mobile devices. An iconic website can be instrumental in start up tips brand creation. A lot of brands are highly visual in nature, and web design is probably the most visual aspect of Internet marketing today.

Social Media Marketing
There’s no getting around the need for social media today. Even if companies can build their brands without social media today, if they don’t have social media profiles, they’ll be regarded with suspicion. A well-maintained social media page can help people become established in the field and gain new customers immediately. It’s better to have one social media page on one website that is well-maintained than several that are almost never updated.

Content Strategy
Content creation is an important part of Internet marketing. People go online looking for informational articles and other types of content. The start-ups that are able to supply those pieces of content are going to attract new customers. Depending upon the type of content they release, they’re going to potentially make their brands synonymous with certain styles of writing. It’s important to include the right keywords without keyword stuffing or any other practices that are going to ultimately prove counter-productive.

Persistent Internet Marketing
Ultimately, the most successful start-ups are the ones that market themselves more successfully than others. Start-ups that have great products in addition to good marketing are going to be the most successful. People need to take all of the different marketing strategies today and pursue them as aggressively as possible. Start-ups don’t need to become successful overnight. With persistent marketing, people can become successful later after they have laid down a solid foundation of Internet marketing.

Using a medium that people are already familiar with is a great method to interacting with customers. Text messaging is a great opportunity to communicate on a personal level and increase sales. Best of all it’s quick, easy to use, and budget-friendly!


Consider these stats:

● 1/3 of Business Professionals can’t wait 10 minutes to respond to a text

● 70% of employees think that companies should use texting for internal communication

● 23 BILLION text messages are sent per day

● 97% of Text Messages are opened

Mobile Marketing Text Messaging

Interested in Mobile Marketing? Check out Trumpia’s beginners guide to SMS marketing.