3 Ways to Create Winning Email Marketing Campaigns for Nonprofits

Email marketing is still one of the most effective and affordable ways to get the word out about your business. Done correctly, it’s just as effective for nonprofit organizations as it is for for-profit businesses. In the Cape Cod Times, there’s a great article about how nonprofits can create winning email marketing campaigns, written by Jane Renzi of Jane Renzi and Associates. There’s some great advice in there how to build an effective email marketing campaign for anyone. So, it inspired us to offer some of our own advice on the subject of email marketing for nonprofits. Read more

How to Handle Negative Comments on Social Media

While not everyone will take social media or online reviews of your business to heart, there are plenty of people online that take social media comments seriously. Of course, when they are positive, you’re more than happy to respond and thank them for their kind words. But what about when the comment is decidedly negative, and you’re not sure what to do? Read more


How Cape Cod Startups Can Build and Improve their Brand

Building a brand in this day and age is both easier and harder than it used to be for start-ups in Cape Cod and elsewhere. On the one hand, there are lots of tools available for the start-ups that are trying to build a brand. However, your competition may be using similar techniques. People who are concerned about their prospects or people who want a competitive advantage should consider working with a seasoned professional in the field. Then, Cape Cod start-ups can start to gain an edge over their competitors.

Start Up Tips For Brand Creation

Web Design
The quality of a start-up’s website makes all the difference. People need websites that are visually appealing and easily accessible. Websites today also need to be mobile-friendly, since so many people access the Internet on their mobile devices. An iconic website can be instrumental in start up tips brand creation. A lot of brands are highly visual in nature, and web design is probably the most visual aspect of Internet marketing today.

Social Media Marketing
There’s no getting around the need for social media today. Even if companies can build their brands without social media today, if they don’t have social media profiles, they’ll be regarded with suspicion. A well-maintained social media page can help people become established in the field and gain new customers immediately. It’s better to have one social media page on one website that is well-maintained than several that are almost never updated.

Content Strategy
Content creation is an important part of Internet marketing. People go online looking for informational articles and other types of content. The start-ups that are able to supply those pieces of content are going to attract new customers. Depending upon the type of content they release, they’re going to potentially make their brands synonymous with certain styles of writing. It’s important to include the right keywords without keyword stuffing or any other practices that are going to ultimately prove counter-productive.

Persistent Internet Marketing
Ultimately, the most successful start-ups are the ones that market themselves more successfully than others. Start-ups that have great products in addition to good marketing are going to be the most successful. People need to take all of the different marketing strategies today and pursue them as aggressively as possible. Start-ups don’t need to become successful overnight. With persistent marketing, people can become successful later after they have laid down a solid foundation of Internet marketing.

Mobile Marketing – Text Message

Using a medium that people are already familiar with is a great method to interacting with customers. Text messaging is a great opportunity to communicate on a personal level and increase sales. Best of all it’s quick, easy to use, and budget-friendly!


Consider these stats:

● 1/3 of Business Professionals can’t wait 10 minutes to respond to a text

● 70% of employees think that companies should use texting for internal communication

● 23 BILLION text messages are sent per day

● 97% of Text Messages are opened

Mobile Marketing Text Messaging

Interested in Mobile Marketing? Check out Trumpia’s beginners guide to SMS marketing.