Choosing the best web marketing strategy from the many methods and locations that business owners can now advertise their products or services online is important for your success. It’s even more pertinent to plan your strategy when your small business is operating on a shoestring budget with limited resources. Thankfully though, some of today’s best marketing strategies offer free and low cost opportunities to promote your business.
Best Web Marketing Tips for SMBs
You can expect to invest a significant amount of time when focusing on the Internet marketing strategy of your small business. To get the most of this investment, you’ll need to focus on these six tips, below.
1. Clear Call to Action
Including a clear call to action on website pages, blog posts and social media content is a highly effective way of directing customers to the next step. Numerous studies have shown that including a call to action in your content is an effective way to gather leads and convert consumers.
2. Mobile Responsive Design
In the age of digital technology, more people than ever before are using smartphones, smartwatches, tablets, laptops and more to access the internet. In fact, out of all global traffic,15% is from these mobile devices. In addition, Google’s new search algorithm updates are now giving mobile responsive sites a big boost.
3. Capture your Audiences’ Attention Quickly (Stop Annoying your Customer)
Customers in the new age of technology are advertised-to-death. They can smell cheap promotional content from a mile away…and they don’t like it. Capture your audiences’ attention quickly with a great headline and offer valuable content that is simple.
4. Add a Blog
Having a blog is one of the number one ways to draw new customers to your website and rank higher in search engines. Providing a consistent flow of fresh and valuable content offers continuous ways for new readers to find and engage with your site. In addition, Google loves eating fresh valuable content.
5. Have at Least 1 Engaging Social Platform
While this may seem obvious, it is important that you have at least one social media profile that you keep updated and engaging. However, you should not overload yourself by trying to be on every single social media platform. Choosing somewhere between 1 and 3 social media platforms keep updated is a good place to start.
The top 3 platforms are:
Google+ (This is one super important for Google search engine rankings!)
6. Build an Email List & Use It
This is probably one of the most skipped areas, as well as the one for the most potential. There are numerous ways that you can grow your email database for free, and use it to consistently engage with your customers.