Choosing the best web marketing strategy from the many methods and locations that business owners can now advertise their products or services online is important for your success. It’s even more pertinent to plan your strategy when your small business is operating on a shoestring budget with limited resources. Thankfully though, some of today’s best marketing strategies offer free and low cost opportunities to promote your business.

Best Web Marketing Tips for SMBs

You can expect to invest a significant amount of time when focusing on the Internet marketing strategy of your small business. To get the most of this investment, you’ll need to focus on these six tips, below.

1. Clear Call to Action

Including a clear call to action on website pages, blog posts and social media content is a highly effective way of directing customers to the next step. Numerous studies have shown that including a call to action in your content is an effective way to gather leads and convert consumers.

2. Mobile Responsive Design

In the age of digital technology, more people than ever before are using smartphones, smartwatches, tablets, laptops and more to access the internet. In fact, out of all global traffic,15% is from these mobile devices. In addition, Google’s new search algorithm updates are now giving mobile responsive sites a big boost.

3. Capture your Audiences’ Attention Quickly (Stop Annoying your Customer)

Customers in the new age of technology are advertised-to-death. They can smell cheap promotional content from a mile away…and they don’t like it. Capture your audiences’ attention quickly with a great headline and offer valuable content that is simple.

4. Add a Blog

Having a blog is one of the number one ways to draw new customers to your website and rank higher in search engines. Providing a consistent flow of fresh and valuable content offers continuous ways for new readers to find and engage with your site. In addition, Google loves eating fresh valuable content.

5. Have at Least 1 Engaging Social Platform

While this may seem obvious, it is important that you have at least one social media profile that you keep updated and engaging. However, you should not overload yourself by trying to be on every single social media platform. Choosing somewhere between 1 and 3 social media platforms keep updated is a good place to start.
The top 3 platforms are:
Google+ (This is one super important for Google search engine rankings!)

6. Build an Email List & Use It

This is probably one of the most skipped areas, as well as the one for the most potential. There are numerous ways that you can grow your email database for free, and use it to consistently engage with your customers.

Photo Credit CCYP – Career Connect Recipients –

As you may already know, I relocated to Cape Cod several years ago and I just love it here. Cape Cod is probably most known as a vacation and retiree destination. For me, Cape Cod is a place for my family to live and grow so I may have a different perspective on what is important to me in regards to Cape Cod issues. I recently joined The Cape Cod Young Professionals.

The Cape Cod Young Professionals Company was founded to help the youth have a purpose in life by shaping their careers. The founders had the vision that empowering CCYP Cape Cod young professionals would consequently have an impact on the economy and social status of the community at large. They had the idea that the activities of the organization would create awareness on various issues of concern, encourage development within the community members and reverse the trend where there was a decline in people who are aged between 25 and 44 years.

There are several benefits that are you will enjoy as a member of the organization. Firstly, there is increased social connection therefore if one decides to start a business; chances of it doing well are high.

Secondly, the young professionals will have someone to nurture them in their line of work. Additionally, those who do not have the funds to go to school can also get scholarships while those who have completed can get an internship too, a platform for training.
Thirdly, the members get to go out into the community and teach them on any matter that needs attention at that moment.

Finally, the members get the exposure of working together and towards a common goal. This helps them fit better when they go out into the corporate world.

But who really gets to join this group? Well, this is a platform for young professionals where they come together to connect with each other, engage in activities that help towards the growth of their careers which consequently helps them advance in their lives in general. Youth who have different qualifications in various fields are welcome to join, be it business, health, political or any other. With the support of the organization, the youth are able to have stable lives, start their own families, start successful businesses and also save for retirement as well as for their kids’ future.
The vision of the company is very clear. They create opportunities for the by supporting them to have great careers that lead to quality lives therefore advancing the community at large.
Their mission is simply to connect the youths, create a platform where they can engage each other as well as their mentors and then help them advance in their lives there after.

They have five strategic goals summarized as:

  • Facilitate connection among the members so that they have a better chance at business and social success
  • To help the youths better their work lives so they thrive professionally
  • Help them members be open and positive to community work
  • To assist the members be pro-active in coming up with the best way to deal with life obstacles for a better future
  • Finally, all the members work towards the vision, mission and the goals of the organization.


I encourage you to learn more about this organization and even join by visiting this link: