Google’s mail client, Gmail, is launching a new option very soon that will change how you send and receive emails. Be on the lookout for the big update with a new design and features, including Confidential Mode. The new design was revealed in the spring of 2018, alongside other updates.

 

Confidnetial Mode Features Include:

  • Stop users from forwarding certain emails
  • Restricts the ability to copy, download, or print certain emails
  • Add an “expiration date” after which the email is no longer viewable
  • Messages may not be forwarded without a code
  • Special SMS code sent to the recipient’s phone allows access
  • An input of Gmail password to open confidential emails

Using confidential mode as a setting on sensitive company emails may help reduce problems in the workplace, as well as restrict the distribution of sensitive company information. In addition, Google will also let Gmail users require a passcode to open emails, perfect to ensure that only the intended user will open and read confidential information. These features will largely appeal to businesses that want more control over how emails are used by recipients, but they won’t stop people from taking a screenshot or a photo of an email.

There is an increased vulnerability with the confidential mode, however – despite the additional security the feature promises. When someone receives an email forward that’s been set in confidential mode, they’re prompted for their Google login username and password to determine whether or not they’re the intended recipient – a feature of “Confidential Mode.”

This may cause more problems than it’s intended to solve – the feature actually invites more phishing scam attempts, designed to trick people into revealing their log-in information. Once a victim has arrived on the linked page of a confidential email, a Google-like page will prompt them to enter their Gmail log-in and password. The phishers will then have access to the account. Unfortunately, with Gmail’s confidential mode, the sender doesn’t have full control of the email after it is sent; Google itself does. They will grant or revoke access to the email based on the sender’s choices.

In essence, the confidential mode will enable a little more control over the emails you send out. However, if your company uses it, make sure that your browser is always in secure mode, to prevent phishing attempts, and that you confirm with the sender that the email came from them, to reduce the likelihood of phishing.

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Every small business needs an online presence to grow in the digital age. Unfortunately, according to research from Forrester, 49% of businesses still have outdated websites that provide a poor user experience. If you own a local business, then you should host your website with a content management system (CMS) such as WordPress, Joomla, Drupal or Magenta.

You need to put some time and thought into choosing your CMS. One of the biggest mistakes that many business owners make is choosing a CMS because it has a nice looking theme or cool plugin. You can certainly take this into consideration, but there are a number of other variables that you need to focus on as well. You can always hire a developer to create a custom plugin or template, so make sure that you choose the CMS that is best for your business first.

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You’ve certainly seen promoted pages and posts more than ever on Facebook. With pay-per-click advertising becoming more and more competitive and expensive, many business owners and advertisers are turning more to Facebook. This is because Facebook gives advertisers the ability to closely target their intended audience more than any other kind of pay-per-click advertising.

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There have been plenty of articles written out there about why businesses fail. All of them list many different reasons. Some of them might sound like they are either common sense or may have reasons that are just not specific to your given industry. However, there are some common pitfalls that small businesses encounter that are in fact easily avoidable. With just a little help, you can avoid these 5 common reasons why many businesses fail.

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It’s that time of year where spring cleaning should be well underway. Here at 118group, we’d like to give you seven tips for spring cleaning for your own business. Read more

Small business owners and managers are always faced with the challenge of how to create a positive work environment that will improve efficiency and ROI. A joyous environment at the workplace invokes a sense of dedication and purpose to the employees, and everybody is geared to serve the organization to the best of their abilities. According to Forbes, companies with satisfied and happy employees were able to generate 22.4% more revenue for their respective companies or employers. So here are some important pointers that can help in creating such an environment. Read more

My name is Dale Shadbegian, and I have been an Internet and Marketing geek since 1994. I have worked for and helped grow many businesses. My team and I are offering a FREE consultation and advice on how to fix one (1) Web, Business, or Marketing challenge you face. There are no strings attached – we just want to help.

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