When it comes to your company’s online presence, it’s not enough to simply create a website and stand back. In fact, the organization of your website and the ways in which it operates can be the factors that make or break your business’s ability to succeed.

Follow these tips to ensure that your website puts you in a position to succeed with strategy to lead customers to your business and increase conversions:

Tip #1: Keyword Density Is Important

Search engines tend to rank sites higher when keyword phrases appear early and often within the content. The key to achieving a keyword density that maximizes your website’s SEO is to have content that is written clearly and incorporates keywords and keyword phrases throughout, especially the first and last paragraphs.

Don’t take this to mean, however, that your site’s content should cram keywords together in a way that doesn’t read well. You want your site to be optimized for search engines in a way that keeps your content user-friendly and creative.

Tip #2: Don’t Underestimate A Good Hosting Plan

When customers come across site pages that are slow to load, they are likely to become frustrated and abandon the page entirely. The difference between a potential customer staying on your page and becoming a conversion and leaving it for an alternative (a competitor) is typically only a matter of seconds.

In fact, Kissmetrics estimates that for each second your website loading is delayed, your site may be losing 7% of your potential conversions. Kissmetrics offers an array of analytics and tests to show you exactly how you’re website could be running more effectively for your business.

Tip #3: The Structure of Your Website Counts

So you’ve optimized your site for search engine discoverability, and ensured that slow loading times won’t hamper your ability to convert page visits into sales. What can they find on the homepage of your site?

Well-structured websites not only rank higher for SEO, they also increase conversions. Visitors should be able to get an idea of how your business operates and how to contact you without searching for information. Additionally, verify your business and website with Google to ensure that it shows up in search results.

Follow these tips to make sure your website is optimized to help your business succeed in the market.