Okay, so your business or organization has decided to build a new website – hopefully y,ou’ve gone through the other steps required before actually designing a new website – and you’ve found a few firms, maybe looked at some reviews and had some referrals look at their portfolio. Further, you’ve made that first contact to reach out to them and now comes your big moment. The question then is, how are you going to decide who you will actually hire?


This next step can be a difficult one because if you’re interviewing more than one firm, you are going to be handing out a couple of “Noes” in addition to awarding the contract to the firm of your choice.


Whether you’ve designed a website before or you’re brand new to this endeavor, we’re going to give you the best questions we’ve heard from clients in the past 20 years of building websites.


We’re going to get into the basic questions that everyone should ask and then at the end focus on some specific questions you might ask a designer, even if you already have a relationship with them and you’re looking to redesign your website.


First, a couple things you should do before your meeting.  A web designer is not a mind reader – while they are trained in both design/technical skills and hopefully consultation/people skills,  in order for them to provide you with the great solution that you seek, they’re going to ask a lot of questions in order to get information from you that will help them meet your requirements. Here’s how you can help them right up front in the interview process:

Provide every firm with the same information and give them at least a few days to look it over. The information should include:

  1. Basic information about your business and why you want to redesign your website.
  2. URLs of at least 3 competitors
  3. At least 3 websites you like – and WHY you like them.
  4. At least 3 websites you dislike and WHY you do not like them.
  5. A basic time frame within which you expect to see a basic CONCEPT.
  6. A time frame within which you want to LAUNCH the website.


After you’ve provided the information outlined above, the next step is the Interview. We’re going to break each question up into two sections. In this section, the questions you will ask are important because they will help you understand the kinds of responses that can help you make a decision in your web designer interview process.


Did you have a chance to look over the material I sent to you?  Was there anything in particular that stood out?


This is an obvious one because you want to see how much time the web designer has invested in getting ready for the interview. However, if you haven’t paid your web designer anything yet you can’t expect a full in-depth consultation, but they should at least take the time to review the information you sent and have some meaningful questions prepared and ready for you.


Who are the people on your team you might see as a good fit for working on this project?

This is an important question because having more than one mind on the project is important to your firm. In deciding who you’ll award the project, you must consider who is available and whether or not they have someone or a team of people in mind who can contribute different ideas and play off each other to give you the best results.


Are my project deadlines for concept and completion realistic?

This is important because you want to make sure the web designer is going to be available and is flexible for when you’re ready. Most projects don’t actually begin when they’re intended, but a lot of companies have a hard deadline. Be sure to flush out any particular reasons that could delay your launch.


Should I anticipate any expected overages beyond your initial estimate?

We’ve seen a lot of companies quoting projects on an hourly basis. This can be dangerous for a couple of reasons: sometimes the web design firm could be providing extra services to you that are not outlined in the original proposal, and this can result in a lot of additional costs.


How do your invoicing and billing work? What type of milestone payments would you be expecting?

You want to know if your web design firm is expecting you to just send in paper checks when things are due. Are they expecting payment over PayPal, which, in our opinion, is not a great idea, or do they have some type of online invoicing system where you can pay with credit cards online, set up payments, view payment history etc.? Evaluate what’s important to you in this step.


What is your overall process like, will I have a chance to have an overall view of how you will be getting through the design phase right through the launch and know what to expect?

This is a really important question because, quite honestly, some designers just wing it while other web design firms have a step-by-step process. That process is important so that things aren’t left out or forgotten. It also ensures the client doesn’t get frustrated feeling like there is no movement towards completion.


Can you tell me about the types of best practices you employ in your designs? And how do you keep up with the latest design trends?

We’re going to give you some answers below, but we don’t want you to give them to the web design firm verbatim. Instead, let them tell you what’s important. If they don’t give any of these examples below you can follow up with specific questions. Here are some important things your designer should be talking about:

  1. Engaging, eye-catching design that blends best practices with creativity.
  2. Fast loading – under 4 seconds
  3. Optimizing images for speed and resolution
  4. Being mobile friendly
  5. Security – this is a VERY high priority
  6. Calls to action in strategic locations
  7. Consistent font sizes, consistent and complementary colors, etc.
  8. Using technologies that aren’t going away. For example, if they apply a theme or template you happen to not like, how hard is it to change it? Is it something flexible where you can move things around and make it look the way you want or are you going to be stuck with one look and feel?


Will I be able to edit my own content? Will you train me on how to edit it or do I have to go through you?

An ideal situation is a website where you can go in and make little changes like edit a text, update things that may change frequently, or add photo galleries to a blog post. However – let’s be realistic – a really professionally designed website designed by professional designers will require a professional designer to make some changes.


Is my website going to be completely custom or will you be applying some type of theme?

Things you should know about this: If you’re going with WordPress, for example, a lot of developers will use or buy a theme. This can help speed up design and development, but there’s no guarantee the developer of that theme may be there in the future. Therefore, make sure they are purchasing products and services that are used by a wide variety of people, and is one that offers some type of support for a paid plan. If the website is going to be completely custom, ask them about the technologies they are going to be using and whether those technologies are being used by a wide pool of developers.


What is your creative process like?

This is important because you want to make sure you’re kind of feeling the vibe from your web designer. Here, you want to consider the following: Are they esoteric? Are they organized? Do they pour a cup of coffee or a glass of wine? We think talking about this will help you feel like you have a good connection with your web designer.


If you provide a design that we’re generally unhappy with, how do you handle it?

This is an interesting question. Some designers become emotionally invested in their project and they have strong feelings about what they designed, while others just want to build something great that the client also loves.


After I receive my first concept, how many rounds of revisions will you provide to me and how long will it take between each round of revisions?

This is important because some web designers can go dormant, especially the smaller web design firms or the one person show freelancers – they’ve got a lot going on and are trying to manage everything by themselves. It’s good to get up and right from the start. If they tend to hide during the project you can call them out on it because you asked them in the beginning how long to wait in between changes.


What type of quality control or testing process do you have between the time you will design the site and the time you will launch it?

This is really important because when you get your site, you typically want to be happy about it. Customers are going to notice it and you’re going to send people there, and if you’re marketing it, you will want it to be perfect. A lot can happen during the web design: the project code can be broken, spelling and grammar issues may occur, mobile design issues may arise, you name it. We have a four-page checklist of every single post-launch problem we’ve encountered in the last 15 years. I tell clients upfront that though we have an extensive testing process, but things do still slip through the cracks However, we do our due diligence to make sure the website is flawless when launched.


Do you host a website or would we have to host it?

Many firms like to host their own website typically because they think it’s cheaper or they found some ad somewhere for $9 a month hosting. The truth is, there a lot of things that can go wrong on a hosting account – we’ve seen people who forget to pay the bill lose the login and are unable to keep track of the account as a result, and hackers get in and use the account for illegal activities, you name it. You may spend a little bit more, but it is better to have your website designer control the account. This gives them complete responsibility and complete control over everything to make sure that your website is running at its best.


If I call you with questions after the project what do you consider billable?

Let’s be honest here, companies stay in business by charging for their time. But what you need to consider is, are you going to get a bill for $8.75 every time you send a quick email? Or do they have some sort of formal consultation process where they can block off times and charge you accordingly for the expertise they have acquired to earn a living on?


Are there any pieces of my projects which will be handled by outside freelancers or contractors?

Why is this Important? It’s important to ask your web designer which pieces may be handled by outsiders because even though those freelancers are contractors that are probably working with them regularly, it still leaves a level of uncertainty. On the flip side of it, not every company can employ the best of every field, including complex Integrations that may be needed for your project. A company having all of that talent in-house will certainly be a higher price.


After we launch, who will be responsible for website changes and how long would they typically take?

Quite honestly, our best clients are those who came from other web designers, who said it took one to two weeks to get any kind of response from them. A 2- to 3-business-day turnaround is typically considered great for a web design firm. A good response will be something like: “We do our best to give a 1- to 2-business-day turnaround, with exceptions if we’re handling some sort of emergency or we have a holiday”.


Will you give me all the passwords necessary for my website, including the database file system, FTP, admin login, etc.?

If your web designer doesn’t provide all of these types of access to you, it is a good sign that they are just smashing your website on a host with a ton of other websites and everything’s kind of mashed together. This is not good for you or their other clients.


Have you recently fired a client or suggested they go somewhere else? If so, why?

It’s important to know what your web design firm considers a conflict. Do they have a high threshold and are they reasonable or do they have a tendency to just get what they want and kick everyone else to the curb?


Questions you DON’T ask but SHOULD use in your evaluation process:

  1. Did they have a clear constructive answer to your questions or did it seem like they kind of made it up as they went along?
  2. When answering questions, did they demonstrate previous success and make reference to similar projects and similar clients who have had similar issues they helped solve?
  3. Did they ask any other meaningful questions apart from the other web design firms you interviewed?


Final thoughts

Your web designer is just that – a web designer – they’re not a marketing agency. They’re not a PR firm either. They’re also not a marketing strategist, a HR department, or your legal staff. Their job is to take information about your business and your vision, understand your competitors and who’s coming to your site and develop and design something amazing that caters to that audience and provide the intended result that you have given to them.


You can ignore it… but Is your website ready for 2019?

When making the decision to follow trends for 2019 or just keep things the way they are you have to ask yourself is your website and expense or critical sales tool? You’re always reading these new fancy marketing articles telling you to have bells and whistles in order to attract customers away from your competitors.

But what’s the real deal what should website owners in our opinion be thinking about in 2019? Have you ever heard the phrase “the more things change the more they stay the same”?

I think website trends for 2019 will be similar.  we’ll talk about the basics you should always be thinking about any website as well as some True Trends will see for 2019. In 2018 – Users ruled – and in 2019 It will be even truer. My prediction: the biggest trend is having your website actualy match your business and it’s current operations. Read on for more details.


Review Your Current Operations.

Do your services and team accurately reflect your website when someone goes to your website are they seen was actually happening in your business?

Have your services changed

Have you made any changes in your staff or team

Have you changed office locations your hours of operations?

Pricing or menu changes?

Do you offer gift certificates or any online payments now

Has your interest introduce any new jargon or language which should be reflected on your website?

Do you have any new reviews that could help new visitors learn what other say about your business

What are your competitors up to have they updated their website what things can you learn from them?


Evaluate how your website is being used

Once you review your current operations it’s time to look at your website and see how it being used are people going to the pages you want them to read how long are they staying there are they coming back what are the age or other demographic features of the people coming to your site. Once you take a look at this you can evaluate underperforming areas of your site and make changes to get more response to those areas of the site


Agreed free tool to help look at how your website being use is Google Analytics Google analytics can be a beast and itself there are some easy ways to get some basic data and there are a lot of options to hire professionals to help you review what’s going on with your website.


in addition to Google analytics there are great tools called heat Maps one tool that we love it when a teen group is mouse flow it will record up to 100 sessions of users coming to your website will tell you how far they scroll down the page what they’re clicking on and what they’re reading this is a great tool website owners should be thinking about every so often.


If you’re engaging an SEO actions another obvious choice would be the Google search console in Google my business those tools also provide valuable insights on how visitors are coming to your website through search and through your Google Business Listing.


Revamp Your Website

Now that you’ve made a clear path on what your business is doing and looked at how your web sites being used it’s time to close those gaps with revamping both content photos and potentially the structure of your website.  best thing to do is to start with a Content planner make a list of the pages you want to change an outline the content in sections that you want on that page once you’ve decided on the main concepts of that page you can write the text and import the photos which you desire.


While you’re editing the content,  it’s also advisable to take a look at the colors and icons reviews on the website if your website is more than 2 years old you want to take a look at it and make sure it’s still fresh and inviting in with today’s times if you want to be viewed as a current business.  we revamp our own website at 1:18 group every 12 to 18 months. although this is expected of us we worked very hard in our business and it’s constantly changing we need a website to reflect those changes.

What are some common elements we see ineffective websites?

people are busy reading can sometimes be a luxury your website needs to be cleanly organized with the pages very easily found through your top menu.


A lot of people are mobile now over 60% you have to make sure any features on your website or available on mobile or you’re giving mobile users some way to contact you or alternative method to get that content.


Think about your overall design are the headings a pleasant color are they spaced evenly from photos and other text or is it just a blob help people pull out quick and meaningful Concepts as they scroll through the page only use professional photography and make sure there are no copyright strings attached or you can find yourself with a major legal issue issue.


How about the colors on your website do they accurately reflect does the website look a little could use some freshening up?


Is it easy for people to contact you we’ve been talking about this for years but are there buttons in strategic places to get people to contact you?  have you considered installing live chat? is your phone number and location easily found for people who may be mobile or driving and just need a quick answer?



In 2019 your website should load in under 4 seconds.  your website photos and content should be optimized so that it is also under 3 to 4 megabytes.  mobile traffic is reaching an all-time high in those users are not going to click on additional pages on your website if it’s loading slow.


Your website absolutely has to have an SSL certificate and get that green padlock at the top of the page. Do you have a WordPress site and or do you have your own a hosting account?  you need to make sure you have a professional keeping an eye on it or you yourself are employing tools and practices would keep your website patched and updated just because your system has locked and password doesn’t mean someone can’t break in.  the analogy I use is you can park your car under a streetlight and lock the doors but someone can still break-in and do damage.

Website Design Trends for 2019

Website Design Trends for 2019

Tying it all together

Indeed for some people a website is an expense for others it’s a critical sales tool that can make or break a sale even companies which rely heavily on referrals can lose sales if a referral comes to a website and they see something they don’t like you have to remember today’s consumer has a lot of options they’re busy and distracted and we need to give them a great streamlined experience.