What should online merchants do when they suspect someone is using a stolen credit card? If you have an online store, you may have gotten an order that looks suspicious. Maybe it’s an order for five of the same item that typically people don’t buy that many of, or some other massive order that isn’t normal.

Other signs of suspicious online shoppers include:

  • Multiple payment cards have been used by the same IP address within a few days
  • The shopper’s billing address is more than a certain number of miles from the shipping address.
  • The shopper’s email address has been flagged in a database of known fraud activity
  • The bank identification number (BIN) of the card shows that the transaction comes from a country with a high-risk of fraud.

So what do you do if you think a transaction was suspicious? Where do you turn?

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Have you always wanted to have an office space for your business? Even if you work out of your home, it’s not always wise to use your home address for your business. This is where a virtual office space can work well for your business. Not only does it protect your privacy at home, but also brings greater professionalism to the face of your business. It not only handles mail, but allows you to run your business from anywhere, while also having a location where clients can meet you. Read more

Email marketing is still one of the most effective and affordable ways to get the word out about your business. Done correctly, it’s just as effective for nonprofit organizations as it is for for-profit businesses. In the Cape Cod Times, there’s a great article about how nonprofits can create winning email marketing campaigns, written by Jane Renzi of Jane Renzi and Associates. There’s some great advice in there how to build an effective email marketing campaign for anyone. So, it inspired us to offer some of our own advice on the subject of email marketing for nonprofits. Read more

LinkedIn is the premier way to network online. Whether you’re looking for a job, making the next big step in your career, or looking for new connections, you want to make sure you can be found by those you want to connect with. Here are some ways to make the most of your LinkedIn profile.

Make the Best Use of Your Headline

Your headline is the most searchable part of your entire LinkedIn profile. But whenever you update the current position or company on your profile, LinkedIn will automatically update your headline to be your current job title and company. That isn’t all that exciting. You’ll want to make sure to keep it customized. Make sure that you use all 120 characters that it provides. Include keywords that you want to be found for the most. This will help contacts more relevant to you find you more easily.

What You Should Do With Your Profile Summary

Many people in their summary will list their experience and state their current career objectives. But a better use of your summary is to tell your story in first person. This gets people to get to know you a bit, and not just what you specialize in. You can work in the traditional info you would see at the top of a resume. But by having it as a first person narrative, it will cause people to connect with you more often.

The Power of Recommendations

Even if you aren’t actively job hunting, we all know how important references are to have publicly. Asking coworkers, previous supervisors, or current employers for recommendations not only makes you look good, but gives you instant references for when you need them.

These three improvements to your LinkedIn profile will make you more easily found in search on the platform. When people actually get there, your profile will stand out more than most, as well. You’ll also find yourself suggested as a recommendation to others who are looking to build their networks. All of these things will help you be much more productive on LinkedIn and get you more fruitful and profitable connections.