Building a brand in this day and age is both easier and harder than it used to be for start-ups in Cape Cod and elsewhere. On the one hand, there are lots of tools available for the start-ups that are trying to build a brand. However, your competition may be using similar techniques. People who are concerned about their prospects or people who want a competitive advantage should consider working with a seasoned professional in the field. Then, Cape Cod start-ups can start to gain an edge over their competitors.

Start Up Tips For Brand Creation

Web Design
The quality of a start-up’s website makes all the difference. People need websites that are visually appealing and easily accessible. Websites today also need to be mobile-friendly, since so many people access the Internet on their mobile devices. An iconic website can be instrumental in start up tips brand creation. A lot of brands are highly visual in nature, and web design is probably the most visual aspect of Internet marketing today.

Social Media Marketing
There’s no getting around the need for social media today. Even if companies can build their brands without social media today, if they don’t have social media profiles, they’ll be regarded with suspicion. A well-maintained social media page can help people become established in the field and gain new customers immediately. It’s better to have one social media page on one website that is well-maintained than several that are almost never updated.

Content Strategy
Content creation is an important part of Internet marketing. People go online looking for informational articles and other types of content. The start-ups that are able to supply those pieces of content are going to attract new customers. Depending upon the type of content they release, they’re going to potentially make their brands synonymous with certain styles of writing. It’s important to include the right keywords without keyword stuffing or any other practices that are going to ultimately prove counter-productive.

Persistent Internet Marketing
Ultimately, the most successful start-ups are the ones that market themselves more successfully than others. Start-ups that have great products in addition to good marketing are going to be the most successful. People need to take all of the different marketing strategies today and pursue them as aggressively as possible. Start-ups don’t need to become successful overnight. With persistent marketing, people can become successful later after they have laid down a solid foundation of Internet marketing.

Choosing the best web marketing strategy from the many methods and locations that business owners can now advertise their products or services online is important for your success. It’s even more pertinent to plan your strategy when your small business is operating on a shoestring budget with limited resources. Thankfully though, some of today’s best marketing strategies offer free and low cost opportunities to promote your business.

Best Web Marketing Tips for SMBs

You can expect to invest a significant amount of time when focusing on the Internet marketing strategy of your small business. To get the most of this investment, you’ll need to focus on these six tips, below.

1. Clear Call to Action

Including a clear call to action on website pages, blog posts and social media content is a highly effective way of directing customers to the next step. Numerous studies have shown that including a call to action in your content is an effective way to gather leads and convert consumers.

2. Mobile Responsive Design

In the age of digital technology, more people than ever before are using smartphones, smartwatches, tablets, laptops and more to access the internet. In fact, out of all global traffic,15% is from these mobile devices. In addition, Google’s new search algorithm updates are now giving mobile responsive sites a big boost.

3. Capture your Audiences’ Attention Quickly (Stop Annoying your Customer)

Customers in the new age of technology are advertised-to-death. They can smell cheap promotional content from a mile away…and they don’t like it. Capture your audiences’ attention quickly with a great headline and offer valuable content that is simple.

4. Add a Blog

Having a blog is one of the number one ways to draw new customers to your website and rank higher in search engines. Providing a consistent flow of fresh and valuable content offers continuous ways for new readers to find and engage with your site. In addition, Google loves eating fresh valuable content.

5. Have at Least 1 Engaging Social Platform

While this may seem obvious, it is important that you have at least one social media profile that you keep updated and engaging. However, you should not overload yourself by trying to be on every single social media platform. Choosing somewhere between 1 and 3 social media platforms keep updated is a good place to start.
The top 3 platforms are:
Google+ (This is one super important for Google search engine rankings!)

6. Build an Email List & Use It

This is probably one of the most skipped areas, as well as the one for the most potential. There are numerous ways that you can grow your email database for free, and use it to consistently engage with your customers.