We live in an era when most of the businesses are conducted online. The importance of social media is growing every day and when it comes to making business connections, there’s no better place than LinkedIn.

What Makes LinkedIn Better than Other Social Media Sites?

Unlike Facebook and Twitter, which are social media websites made primarily for fun, the creators of LinkedIn had business in their minds. After more than 13 years since its initial launch, LinkedIn is nowadays the biggest business network on the planet. It allows share information, promote themselves and their companies, as well as get in touch with other professionals, regardless of where they might be located.

In the USA is the second most popular social media website, trailing only behind Facebook. However, when it comes to making business connections, you can say goodbye to Facebook and focus entirely on LinkedIn. The fact that every CEO from the Fortune 500 companies has a profile here is more than enough of a recommendation to start using this site. However, simply making a profile is not enough – you need to make it stand out. Here’s how to do it!

Complete Your Profile

Many people ignore the requirements of the website fill in only a few details. That might be a costly mistake, because research has shown that users regard the incomplete profiles as lazy. So, upload your photo, write an interesting bio, etc.

Optimize Your LinkedIn Profile

To make your LinkedIn profile even more accessible for potential employers, make sure you optimize it the right way. Our recommendation is to use certain keywords, which are related to your education, business niche and your interests. Apart from these things, you can also take care of your profile’s URL, putting your name in there or the name of your brand.

Pay Attention to an Interesting Headline

You probably know that first impressions are extremely important when you meet a person for the first time. The same goes for online meetings. If your headline is effective, you will immediately awake interest in those people looking at it. A good headline shows that you are eloquent and charming person. Who wouldn’t want to work with that kind of person?

Add Contact Information

At the bottom of every profile page, LinkedIn allows you to place your contact information. That way you let people get directly in touch with you, which many employers appreciate. Our advice is to leave your email address, while putting links to the profiles on other social media websites is a plus.

5 Quick Tips for Better Google Rankings

With so many different websites and businesses online, you want to make sure people can find your site. Otherwise, it isn’t going to do you much good to have a website to begin with. This is they it is so important to have someone who can knows how to properly utilize SEO to your advantage. Even though SEO takes time and hard work, it will all be worth it in the end when your business is showing up in the search engines left and right. When you have a solid team of professionals working on your side, you can make sure your business shows up in the search engines. Check out some of the following reasons why you aren’t showing up in Google.

Make sure you’re Google Verified

Have you created a Google Business Listing and verified your existence as a real business? Have you added meaningful content to your website that tells Google where you are located, who you serve, your contact info, etc? One of the key things to getting your business to rank in the search engines is to make sure you have a lot of quality content tailored to your specific industry. Information should be useful and include a number of niche specific keywords if you want to get people linking to your site and coming back for more.

Help the search engines find you.

Search engines use spiders to search through a large amount of information. They create indexes containing all of the pages they find and what keywords relate to those pages. You want to make sure your business is listed in those indexes. You can search and see if your site is ranking in the indexes by searching through Google’s index. This will let you know how many of your pages are ranking and how many aren’t. If you aren’t in the indexes, you aren’t going to get people to visit your website.

Encourage other websites to link to your site.

Having other websites link back to your website is a pivotal part of your SEO. While a couple links might help Google find you, having a lot of links will let Google know that your website is an important resource for people searching for certain topics. The more links you have coming to your website from credible sources, the higher you are going to rank in the search engines.

Identify the keywords you want people to use to find your site.

People often find websites by searching for specific keywords. You need to identify what keywords people are going to use to search for information on topics like yours. This allows you to craft quality content around those keywords to get people to find your website. If you don’t have quality keywords in place, no one is ever going to find your website. Think about phrases that are specific to your business.

Keywords should be placed in strategic locations – BUT Be Natural.

Just because you have a keyword on your website, that doesn’t mean you are going to get the results you want. You need to place the keywords in the proper locations to maximize traffic. Consider placing keywords in your headlines, titles, metadata, main paragraph and link test. This will help maximize your exposure and build your ranks in the search engines. When writing your website copy, don’t just focus on the science of being found – make it natural and interesting. Think about engaging your audience and inspiring them to take action.

We understand that SEO can be confusing and overwhelming. That’s why we are here to help simplify the process and get you the results you desire in the shortest amount of time possible. Contact us for more information on what we have to offer you.