There have been plenty of articles written out there about why businesses fail. All of them list many different reasons. Some of them might sound like they are either common sense or may have reasons that are just not specific to your given industry. However, there are some common pitfalls that small businesses encounter that are in fact easily avoidable. With just a little help, you can avoid these 5 common reasons why many businesses fail.

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A recent report from Gartner shows that the market for CRM grew by 14% in 2013. The demand for customer relationship management (CRM) software is likely to increase further as more firms recognize the potential ROI it affords them. CRM is a particularly powerful technology to help real estate professionals build loyalty with their customers.

The National Association of Realtors has even started recommending 16 different CRM applications to its members to help them leverage their marketing campaigns. However, many real estate agents don’t utilize the tool to its full potential, because they don’t understand how to target the most profitable opportunities.

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