Customer Relationship Management is one of the fastest growing technologies. A recent poll from TalkIn Clouds shows that 78% of people feel that demand for CRM software will increase in the near future. Those claims are corroborated by a Gartner study that found demand for CRM increased by nearly 14% between 2012 and 2013. Experts claim that demand for CRM technology has grown because it is a scalable solution to generate and manage business leads.

Reasons CRM Market is Rapidly Growing

There are a number of factors that are driving demand for CRM technology. Many small businesses are using CRM software to save time, streamline their business models and meet their goals more effectively. Here are some of the benefits that have fueled growth in the new market. Read more