As someone who has been working in SEO for about five years now, I have heard the phrase “SEO is dead” countless times. But recently, in March of 2014, Copyblogger’s resident “SEO guy” Sean Jackson declared that SEO is now dead. He instead offers up the term OC/DC as an alternative. No, not the AC/DC tribute band from Orange County, California. OC/DC stands for Optimizing Content for Discovery and Conversion, what has already been the heart of true content marketing.
So why does he, an SEO guy of all people, want SEO to die? Technically, it’s only the term itself he wants to die. OC/DC is a term that far better describes what you should be doing in your content marketing efforts. Optimization for search is only a part of what you should be doing. With all of the negative connotations that SEO has been gaining in recent years, and especially in recent months, a lot of people are steering away from it due to the negative connotations that Search Engine Optimization has garnered. Read more