Month: April 2014

SEO vs OC/DC – Optimizing Content for Discovery and Conversion

OC/DC – Not the AC/DC Tribute Band! As someone who has been working in SEO for about five years now, I have heard the phrase “SEO is dead” countless times. But recently, in March of 2014, Copyblogger’s resident “SEO guy” Sean Jackson declared that SEO is now dead. He instead offers up the term OC/DC…

Online Reviews are Affecting Your Business

More and more, online reviews are becoming a far greater part of online marketing than some are aware. The infographic, thanks to 540SEO, below shows statistics proving that online reviews play a huge role in customer decisions. Those are some big numbers. The fact that having a good number of positive reviews can increase your business…
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