Off-Page Search Engine Optimization or Off-Page SEO is the process of increasing a website’s search engine rankings by link building outside of the website.

Your website will become stronger and more reputable when more links are linked to it. Search Engines will recognize sites with more links over ones with fewer, therefore giving them much more authority in the rankings. Linking to a higher-ranked site such as Google, Bing, Yahoo, or Wikipedia will contribute to a better search engine result. Social Bookmarking is also another way to further a website’s journey on its way to the first page result.

Search Engine Marketing or SEM is the process of promoting a website, using search engines to  increase the recurrence of the first search engine result page, and increase traffic to the site.

::The ultimate goal of SEM is to drive sales up.

The most common ways to SEM are pay per click or PPC and Conversation optimization. Pay per click is where the client pays a steady rate for every click to the website. Conversation optimization is when the client pays for any action (by use of the website) that leads them to a sale or contributes to the company in a beneficial way.

Search Engine Optimization or SEO is a process of building a website in order for it to rank highly in search engines like Google and Bing.

There are four major sections that SEO focuses on, they are;  Text on web-pages, Titles and Headings, Links, and Reputation. Search engines take text on web pages and calculate best result. Titles and Headings should be keywords to users that you want to visit your website. Search Engines look for website links that point to your website, and short URLs that act as keywords to a web search. In addition, Search Engines look for updated and fresh information, which add to a reputable website.